Gebruiken in plaats van kopen
Waarom zou je iets kopen als je het op elk gewenst moment kan gebruiken? Vraag dit eens aan je buurman die elk jaar je haagschaar even komt lenen.
Deze vraag hield ook Gamestop bezig (Amerikaanse retailer in video games). Onlangs lanceerden ze een nieuwe dienst waarmee ze de concurrentie met digitale aanbieders aangaan. Voor $60, kan je ongelimiteerd video games ontlenen. Van de klassiekers over de laatste nieuwe releases, alle console merken door elkaar.
Het bevest
Porsche lanceert abonnementsdienst
Waarom zou ik nog iets kopen als ik het ten allen tijde kan gebruiken? Er ontstaan tal van initiatieven waarbij consumenten 'huren' in plaats van 'kopen'. Denk bijvoorbeeld aan de recent opgerichte kledingbibliotheken waar je outfits kan huren, maar ook duurdere items worden 'en masse' gehuurd.
Porsche lanceert in die zin een nieuwe dienst. Een maandelijks abonnement waarmee je gebruik kan maken van 22 verschillende Porsches. Een zogenaamd 'Membership plan' start vanaf
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